I study the science of creativity and use it to help you build your dream creative business. I built mine in 11 months, so I guess I know something 🤷
4 steps I took to build a 6-figure creative business
Hello Reader,
Just 1 year ago, I thought I'd have to work for a company to live off content creation.
Today, I'm running my own creative business, and live fully off of the thing I love most:
Creating exceptional content for exceptional people (you).
In this week's video, I'm showing 4 steps I used to build my content creator career from scratch.
(probably my best video yet):
This video is also my first BRAND COLLAB video 😭
Living that influencer dream, are we? 🤣
Speaking of:
Today's sponsor:
I hate project management.
Seriously. If there's something that makes me completely uninspired to create, it's project management software.
So many different systems, windows, names...
But I know it's incredibly important to have your work all sorted out. Especially when it comes to documents like contracts, SOPs, NDAs, or invoices.
So, when Nick Kimel showed me Onigiri, I went like this:
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This tool is a game-changer for anyone who has to juggle between clients, projects, and workspaces. You can organize all your client documents in folders and even generate monthly invoices for them in a few simple clicks.
If you want to check it out, use the code KUBA20 for -20% ANY subscription plan!
Thanks a lot, Onigiri, you make me and my clients happy.
Swiffer doesn't clean floors.
It listens to floor cleaners. More precisely, their creator, Naomi Henderson, does.
Talking to some cleaners, Naomi discovered many mop the floor with lightly used paper towels.
She took this knowledge and designed Swiffer, one of the most beloved cleaning products in the world.
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She built an exceptionally good marketing strategy around the product without relying on:
• shady tactics • tricking people into buying • spending hours nagging people in cold DMs
It all came down to one core concept:
Listening.
The thing is:
An insight like Naomi’s would be impossible to discover via any survey or focus group, don’t you think?
Naomi took her time and effort to:
- Meet the customers where they are
- Listen to her customers’ habits, goals, or worries
- Identified unique opportunities for creating relatable marketing messages
As simply (and as brilliantly) as that.
How can I help?
💡 Hop on a 30-minute discovery call with me and let me help you prepare a solid content strategy for your business.
Have a great day!
Kuba (@contentkuba)
Content InKubator
I study the science of creativity and use it to help you build your dream creative business. I built mine in 11 months, so I guess I know something 🤷
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